Well...shit. We just lost our biggest line. I guess I never like Trek anyway. Well, that's not true. Truth is, I respect them as a company, find no distinct fault with their products, but also never really found them to be particularly exciting. They're like Budweiser. Consistent, dependable, and likely to appeal to the greatest number of people. Great, but that also means you're not going to inspire the true connoisseurs. (As an aside, I just fucking spelled "connoisseur" correctly without looking it up. Fucking mad skills off the bike as well.) There's a reason Pegoretti sells only a few hundred frames a year - they don't appeal to the masses. But, to those for whom they are built, they are the most beautiful frames in the world.
I don't know what this means for me. Probably nothing. What difference does it make if I'm selling a Trek to a fat Midwesterner or a Giant or a Specialized or any of the other Big Guys? Still selling underappreciated bikes to DBs who'll neglect them and then complain when I tell them how much it'll cost to make it work again. Well, it means I get to field some awkward questions when people walk into a bike shop that's got four fucking bikes on the floor. Fuck.